HOPSCOTCH Tourism, a leading international tourism marketing and communications group, has officially launched in Germany, marking a significant expansion in one of the world’s largest outbound travel markets. The new German division brings together EHRENBERG SØRENSEN Kommunikation, HOPSCOTCH Season, and Herget Representation and Networking (HR&N) to provide a full-service tourism marketing hub across Hamburg, Düsseldorf, and Frankfurt.
With Germany generating over 110 million outbound trips annually, the expansion positions HOPSCOTCH Tourism as a key player in travel marketing, helping global tourism brands penetrate the German-speaking market with tailored campaigns and strategic trade representation.
HOPSCOTCH Tourism Germany is part of the global HOPSCOTCH agency network, offering a one-stop solution for:
By combining global expertise with deep regional knowledge, the new entity bridges the gap between international tourism brands and German travelers, ensuring impactful storytelling, brand engagement, and market penetration.
According to Germany’s Federal Ministry for Economic Affairs and Climate Action, tourism is a vital sector for Germany, contributing significantly to economic growth and outbound travel spending.
With over 60% of Germany’s 83 million citizens traveling annually, the country ranks among the top three outbound travel markets in the world.
By leveraging global vision and local expertise, HOPSCOTCH Tourism Germany aims to create tailored marketing campaigns that elevate travel brands and inspire travelers to explore new destinations.
As an alliance of independent, specialized agencies, HOPSCOTCH Tourism Germany integrates:
According to Germany’s National Tourist Board, German travelers show strong interest in experiential, cultural, and sustainable tourism, creating opportunities for destination marketing organizations, airlines, and tour operators to engage with this high-value market.
HOPSCOTCH Tourism Germany seeks to capitalize on untapped potential in Germany, Austria, and Switzerland, ensuring global tourism brands achieve greater market visibility and engagement.
With a team of 35 travel marketing experts and a strong industry network, HOPSCOTCH Tourism Germany is set to become a leading force in tourism communications and trade representation.
